Inovatory was born in December 2015 in the most unexpected place — the living room of Adolfo’s parents’ house. Founders David Barragan and Adolfo Lopez were both working restaurant jobs while chasing a dream that had no blueprint. What started as a passion project and a blog — back when being an “influencer” wasn’t even a thing — slowly evolved into what Inovatory is today.

 

We started with no money, no funding, and only used or broken equipment — just two immigrants building an American dream from scratch. We’d visit local restaurants, create content purely for fun, and before we knew it, our posts were being reposted by brands and businesses across the city. That’s when it clicked.

 

With Adolfo’s background in Graphic Design from San Diego State University and David’s experience in the service industry, we realized we had the perfect balance of creativity and hustle. So, we took the leap.

 

There was no guidebook on how to run a social media agency. We learned everything from the ground up — through long days, sleepless nights, and plenty of mistakes along the way. But that’s what the journey is all about.

 

Nearly a decade later, Inovatory has grown into a creative community of passionate storytellers, strategists, and creators who love what they do. And truthfully, we’re just getting started.

 

Whether you’re here to follow our journey or become part of the family — welcome to Inovatory.