Who We Are
Inovatory is a San Diego-based creative agency built for brands that want to grow with intention.
We're not just a social media agency — we're a creative agency first, with social media as our specialty. Our services span branding, web development, content production, and a la carte offerings, all built on the same foundation: strategy, design, and execution under one roof.
Social media is where most brands know us best, but we approach it differently. Every strategy starts with production and is backed by data, so the content we create isn't just consistent — it's built to stop the scroll and convert.
Our focus is simple: help your brand stand out and stay consistent while turning your online presence into a growth engine.
We don't just create content.
We build systems that keep your brand visible, relevant, and converting.
Based in San Diego, working with brands worldwide.

Meet Our Founders
Inovatory started in December 2015 in Adolfo's parents' living room.
Founders David Barragan and Adolfo Lopez were working restaurant jobs while building something they believed in, without a roadmap, funding, or resources.
What started as creating content for local restaurants took a turning point when brands began reposting their work. That momentum revealed an opportunity. With Adolfo's background in graphic design from San Diego State University and David's experience in operations and service, they combined creativity with execution and built Inovatory from the ground up.
No shortcuts. No blueprint. Just consistency, experimentation, and growth.
Today, Inovatory is a team of strategists, creators, and operators focused on helping brands scale through content, systems, and storytelling.
And this is just the beginning.

Adolfo Lopez
Chief Creative Officer

David Barragan
Chief Operating Officer

Tessa Swier
Fractional Strategy Lead

Carlos Julian
Art Director & Producer

Hugo Martinez
Graphic Designer

Grace Roche
Creative Specialist

Mia Candido
Account Manager

Bruno, Enzo & Theo
Office Security
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Scientists

