
Meet Our Founders
Inovatory was born in December 2015 in the most unexpected place — the living room of Adolfo’s parents’ house. Founders David Barragan and Adolfo Lopez were both working restaurant jobs while chasing a dream that had no blueprint. What started as a passion project and a blog — back when being an “influencer” wasn’t even a thing — slowly evolved into what Inovatory is today.
We started with no money, no funding, and only used or broken equipment — just two immigrants building an American dream from scratch. We’d visit local restaurants, create content purely for fun, and before we knew it, our posts were being reposted by brands and businesses across the city. That’s when it clicked.
With Adolfo’s background in Graphic Design from San Diego State University and David’s experience in the service industry, we realized we had the perfect balance of creativity and hustle. So, we took the leap.
There was no guidebook on how to run a social media agency. We learned everything from the ground up — through long days, sleepless nights, and plenty of mistakes along the way. But that’s what the journey is all about.
Nearly a decade later, Inovatory has grown into a creative community of passionate storytellers, strategists, and creators who love what they do. And truthfully, we’re just getting started.
Whether you’re here to follow our journey or become part of the family — welcome to Inovatory.
Who We Are
Inovatory is a homegrown digital marketing agency based in sunny San Diego. We specialize in a wide range of social media services, with our top priority being to serve our clients and help them grow. Our mission is to make your brand STAND OUT and STAY CONSISTENT.
Our highly talented team brings together a diverse array of specialties and credentials. We pride ourselves on being data-driven and results-oriented, combining our expertise to craft holistic digital strategies that align with our clients’ goals. At Inovatory, we’re more than just a post – we tell social stories.
In today’s world, social media and brand awareness are essential, not a luxury. We help you build an impactful, high-quality social presence, eliminating the need to create an internal team or go the DIY route. We’ve got you covered.
Based in San Diego, CA, and proudly serving clients worldwide.
Contact
@inovatory

Adolfo Lopez
Founder / Creative Director

David Barragan
Co-Founder / Project Manager

Tessa Swier
Senior Content Specialist

Hugo Martinez
Graphic Designer

Mia Candido
Social Media Manager

Grace Roche
Social Media Assistant

Bruno & Enzo
Office Security
